Crowbar Protein is in some serious trouble in Iceland, our home country, and we could use all the help we could get.
Here is the story...
... Crowbar Protein is an Icelandic company. Iceland is not a part of the EU but sometimes we implement some of their regulations. At the end of October last year Iceland implemented a food regulation from the EU that specially forbids marketing and sales of insect infused food products. This happened one week before we produced the first batch of Jungle Bars in the beginning of November last year. This "Novelty food regulation" from the EU was written in 1997 and was implemented 18 years later in Iceland. What a coincidence!
When the batch arrived in Iceland we started to sell in Hagkaup, a local supermarket chain of 10 stores, that had the courage to say yes to offering our insect powered Jungle Bars. Four days later we were contacted by the health department of Iceland that told us to stop the sales of Jungle Bar immediately.
Stefan, co founder of Crowbar Protein, checking out Jungle Bar in Hagkaup on January 11th. Five minutes after this picture was taken, he got a phonecall from the health department and tolled to stop the selling of Jungle Bar
During the roughly 20 months we were developing Jungle Bar, it was legal to market and sell the product in Iceland. If we were able to prove the quality of the product, which we could (and still can) easily do, we were allowed to sell. One pen stroke later, in October 2015, one week before production day one, Jungle Bar is an illegal product.
As I said before, we need your help. It's not only about tiny Iceland, it's about Europe. This Novelty food regulation is too strict and a lot has changed since it was written and implemented inside the EU in 1997. Please share our story and get a conversation started about edible insects; are we supposed to ban them completely or does the world need more food products like Jungle Bar?
Chances are that you are not from Iceland. If so, you're lucky because we are still able to sell Jungle Bar outside of Iceland. Jungle Bar is a great product! It's a great tasting, nutritious product made with sustainable edible insects. We see Jungle Bar becoming a game changing, revolutionary food product! If you share our vision, you can help us out by showing the world that there is a need for insect powered food products, like Jungle Bar. The store is open 24/7 on our website.